Description
The revised edition is designed for the AI-first era. While
keeping its practical approach, this edition connects
traditional strategy with the use of AI. It provides an
integrated framework for planning, executing and measuring
digital marketing across search, social media, mobile, video,
display and analytics. It explains how artificial intelligence,
automation, privacy changes and evolving customer journeys
are reshaping marketing decisions while reinforcing the
importance of human judgment. The book covers automating
social media tasks on platforms such as LinkedIn and
Instagram and creating effective AI-generated video content.
The book provides students and practitioners with a practical
guide to building coherent, responsible and results-oriented
digital strategies in the Indian context.
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