Successful Product Design and Management Toolkit Paperback

1. Full title copyright praises for the book foreword preface the agile product management life cycle framework product management competencies your learning tools your learning road map table of Contents 2 br>Module 1 foundations in the successful management of products session 1.1: What must products have to succeed? Session 1.2: History of the management of products session 1.3: What distinguishes products and services session 1.4: Business model and Canvas session 1.5: Product management life cycle and framework session 1.6: Product management competencies highlight 1 successful management of products in start-ups session 1.7: What makes a customer-centric organizational structure session 1.8: the role of values and vision session 1.9: Understanding the customer journey session 1.10: the changing business environment impacting successful product management session 1.11: systems and tools for product management highlight 2: careers in the successful management of products 3. Br>module 2: Product market strategy and product planning session 2.1: Building a product market strategy session 2.2: the value of do session 2.3: How to define a do session 2.4: Information gathering: market research session 2.5: going to development: process and innovation session 2.6: discover new markets and market sizing session 2.7: value proposition highlight 1 Writing product description session 2.8: describing personas session 2.9: market adoption cycles session 2.10: market segmentation session 2.11: Total available (Addressable) market (tam) and target markets session 2.12: competitive environment highlight 2: penetrating existing and new markets session 2.13: Product positioning session 2.14: Product road maps session 2.15: Product portfolio highlight 3 performing SWOT analysis session 2.16: channel partners and Affiliates highlight 4 preparing for sales training session 2.17: pricing strategy session 2.18: sales forecasting session 2.19: budgeting, expense control and ROI session 2.20: intellectual property and protection of ideas highlight 5: metrics, analysis and reporting highlight 6: developing a product market strategy plan answers br>Module 2 3. Br>module 3: Product market strategy and product planning session 3.1: Product road maps session 3.2: Understanding market differences session 3.3 marketing strategies and the 11 PS session 3.4: marketing and generating leads online session 3.5 the media mix session 3.6: messaging and content session 3.7: packaging, bundling and promotions session 3.8: marketing communications session 3.9: Managing budgets, schedules and metrics 4. Br>module 4: Business skills for product managers session 4.1: persuasive communication session 4.2: impactful presentations session 4.3 expanding networks session 4.4: negotiation and mediation session 4.5 program management session 4.6: Basic data analysis answers br>Module 4 5. Br>module 5: user experience and user interface session 5.1: user experience session 5.2: user interface 6. Br>module 6: Product engineering session 6.1: prioritizing features: kano analysis session 6.2: Product research and development session 6.3 agile product development methodologies session 6.4: agile roles and Scrum methodology session 6.5 agile development planning session 6.6: agile development key metrics session 6.7: testing in agile product development session 6.8: importance of product testing session 6.9: Managing Beta programs 7. Br>module 7: Product support and documentation session 7.1: Product support session 7.2: importance of documentation answers br>Module 7 10 revealing interview questions from product management executives br>acknowledgements