Strategic Marketing: Securing Competitive Advantage

Description

Strategic Marketing (Third Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary.

Strategic Marketing: Securing Competitive Advantage introduces essential updates to address contemporary marketing challenges. This edition emphasises key concepts such as Market Analysis, Sustainable Competitive Advantage, Recession Marketing Strategy and Strategy for Rural Marketing. As sustainability becomes integral to modern marketing, the book highlights how sustainable competitive advantage (SCA) can drive long-term success. It also explores the need for specialised strategies during recessions, where traditional approaches often fall short, with examples from companies that have thrived during economic downturns. With rural markets becoming increasingly important, the book offers renewed focus on rural marketing strategies, equipping businesses to effectively tap into these opportunities. Designed for MBA/PGDM students and professionals, this edition provides a comprehensive guide to mastering strategic marketing, helping readers navigate today’s dynamic and competitive business landscape.