Description
Overview:
The area of strategy borrows liberally from foundational fields of economics, psychology, finance, sociology among others. This book integrates multiple theoretical underpinnings of the field, in a well-structured and concise manner to aid comprehension. The authors bring their experience of teaching across leading management institutes, universities and management development programs in structuring the topics such that a reader can seamlessly move from one topic to another. Apart from catering to the upcoming strategic managers, the book is structured to help the people in the field as well who need to revise core concepts, get fresh perspectives and benefit from current research findings.
The book brings practical insights from several business leaders, managers and entrepreneurs along with theoretical input from leading faculties across the globe.
Key Features:
– Offers a case study in every chapter
– Covers future relevant topics such as AI and behavioral strategy
– Includes multiple practitioner reviews/interviews for better understanding of development and application of strategy
– Provides Blooms taxonomy for assessment and incorporates the best practices suggested in NEP such as Indian Knowledge System
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