STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION, 6TH EDITION

Description

This book: strategic management of technological innovation, sixth edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Highlights: 1. Complete coverage for both business and engineering students 2. New short cases and new Indian cases 3. Cases, data, and examples from around the world 4. More comprehensive coverage and focus on current innovation trends.