Return to the Little Kingdom: Steve Jobs, the creation of Apple, and how one company changed the world

Description

**The classic story of how Apple became the most valuable company in the world, reissued for Apple’s 50th anniversary**

Every empire has an origin story. This is Apple’s.

Before Apple became the most valuable company in the world, it was just an idea sparked in a garage. Return to the Little Kingdom is Michael Moritz’s vivid, behind-the-scenes account of Apple’s explosive early years – a raw, fast-paced journey through invention, obsession and the birth of a movement. More than a story about Steve Jobs or a scrappy start-up, Return to the Little Kingdom is a rare blueprint of how enduring companies are built from nothing but vision and nerve.

Updated with Moritz’s reflections on Apple’s extraordinary resurgence, this classic work is essential reading for founders, dreamers, and anyone determined to build the future. If you want to understand how empires are born, start here.

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PRAISE FOR RETURN TO THE LITTLE KINGDOM

‘A fascinating story… succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak… carved permanent niches for themselves in the history of the information revolution’ New York Times

‘Meticulous… the fascination never flags’ Washington Post

‘An intimate account of the company’s rise backed by superb reporting and written at a cracking pace’ Business Week

‘The Little Kingdom [demonstrates] that the next best thing to living the American success story is reading about it’ Philadelphia Enquirer