Description
Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th Global Edition, it integrates the latest retailing trends, data analytics, omnichannel strategies, and consumer-centric models.
The book combines conceptual clarity with research-based insights and real-world case applications. Its strength lies in the balanced treatment of theory and practice, making it an ideal resource for MBA and management students across the globe.
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