Retailing Management | 10th Edition

Description

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Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. This edition builds on the basic philosophy of the previous editions, but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date.
Salient Features:

1. Discussion on Big data and analytical methods in retail industry.

2. Focus on retailers using social media to promote their brand and customer engagement.

3. Introduction of mobile channel as part of a multichannel offering.

4. Emphasis on global nature of the retailing industry.

5. Includes stories that describe how particular retailers deal with the issues raised in each chapter.

6. Enhanced visual and pedagogical presentation to facilitate student learning.

7. Updated examples, facts and key terms for better reach and understanding.