Operations Management, 5ed, ISV | IM

Description

Operations Management provides an introduction to the basic concepts of operations management with a strategic, conceptual and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard and yield management, as well as those specific to marketing, finance and other majors are explained with less quantitative and more conceptual content. With a concise format, this text is designed to allow professors to tailor the course through supplementary cases and other materi­als for the unique nature of various MBA programs and student populations.