Media and You – Trends, Challenges and Opportunities Today

About the Book Ten media persons share their perspectives and understanding of today’s media from their personal journeys in academics and industry. Media & You is a collection of essays, articles and papers on how different forms of media function, and what it takes to make it in a world of competition and technology. Written by women but not just for women, it takes readers through the broad canvas of print, broadcast, film, digital and multimedia against the backdrop of recent trends, education and skills. Contents 1. Introduction 2. Media Re-designed 3. Women and Theatre 4. Enriching Radio 5. The Power of Advertising 6. Women: Catalysts of Change 7. Where does my journey as a cinematographer begin? 8. The Tech Wave 9. Gender Inequality in News Organizations 10. Trends in the Media Industry 11. Media Education and Industry Needs Appendix-1: Portrayal of Women in Media Appendix-2: Media and Cyber Laws in India Special Feature: Liberty, Democracy and Responsible Social Media Deepika Kumaravel, Dr Jenefa S, Joy Andavan, Latha Menon, Dr Latha Rajagopalan Kumar, Lalitha Vaidyanath, Preetha Jayaraman, Rangapriya Goutham, Sabitha Natraj, Dr Susan Sridhar. Also features reprint of a research paper by Dr Deepanjali Mishra and a special contribution by Supreme Court Advocate N S Nappinai. External editor: Nithya Krishnaswamy About the Author-Editor Dr Latha Rajagopalan Kumar is a researcher and communication consultant.She has been a visiting faculty in leading institutions in Chennai and, earlier, in other parts of India. She did a PhD and a post doctoral project after 12 years in the advertising industry. She has presented and published scholarly papers at regional, national and international conferences in India, USA, China and Austria. With a recent certification in New Technologies + Basics of Data Science from IIT Madras, she serves on the Editorial Advisory Board of Cambridge Scholars, UK, and is a consultant for a US-based private research.