Marketing Analytics – Insights for Strategic Success

In today’s fast-paced and data-driven business landscape, the role of marketing analytics has become paramount in shaping successful marketing strategies. “Marketing Analytics: Unveiling Insights for Strategic Success” aims to be a comprehensive guide that navigates readers through the intricate world of marketing analytics, equipping them with the knowledge and skills needed to harness the power of data to make informed marketing decisions. This book will cater to both beginners seeking foundational understanding and experienced marketers looking to refine their analytical techniques. ‘Marketing Analytics – Insights for Strategic Success’ is a comprehensive book that provides a detailed exploration of the critical role of analytics in modern marketing. The book offers a practical and insightful guide to exploiting the power of data-driven marketing strategies.The book is written in a userfriendly, to the point and straightforward style, making it easy to understand even for those with no prior knowledge of marketing or even analytics. It provides a comprehensive overview of the concepts, tools, and techniques used in digital marketing, and is packed with practical advice and examples. Contents · Fundamentals of Marketing Analytics · Pricing Analytics3. Sales Forecasting · Segmentation and Targeting · Customer Analytics · Digital Marketing and Social Media Analytics About the Author Dr. Shubhendu Sheher Shukla, has completed his Ph.D (Management), M.Phil, MBA & MA (Sociology). Author is Member of Management Forum for American Association of International Researchers in American Research Institute for Policy Development, and Member of Editorial Board in several International peer reviewed Journals including Scopus Journals. He had worked with prominent IT Company (Wipro Technologies) as Project Manager for e-Governance that was a Central Government Project about e-District. Author holds more than 14 years of experience in academics, Research & Academic Administrati