Marketing Analytics Hardcover

Description

This book is primarily designed to guide aspiring marketers through the exciting world of marketing analytics. It offers a comprehensive overview of key concepts, practical techniques and real-world applications to help readers harness the power of data and analytical techniques for strategic decision-making. The book covers the entire syllabus of undergraduate program of all major universities in India and specifically the Management program taught at Guru Gobind Singh Indraprastha University. Additionally, the book will also be useful for students pursuing undergraduate and postgraduate courses in Data Science, Data Analytics, Business Analytics and Marketing research. Contents : 1. Introduction to Marketing Analytics 2. Collecting and Summarizing Marketing Data 3. Predictive Analysis 4. Introduction to Product Analytics 5. Demand Forecasting 6. Introduction to Price Analytics 7. Introduction to Place Analytics 8. Managing Online Product Assortment 9. Integration of Distribution Channels and Place Analytics 10. Introduction to Promotion Analytics 11. Elements of Marketing Communication and Promotion Analytics 12. Measuring Customer Satisfaction 13. Customer Review and Marketing Analytics 14. Sentiment Analysis- Understanding Customer Sentiments and Emotions 15. Future of Marketing Analytics Unlocking Insights for Hyper-Personalization 16. Marketing Dashboards Index