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Managing Marketing: A Concise Approach | IM | e | k

Original price was: ₹519.00.Current price is: ₹389.00.

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Description

Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.

Additional information

Weight 0.5 kg
Dimensions 11 × 11 × 11 cm
Shipping Time

1-2WEEKS

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