Customer Relationship Management: An AI-driven Approach

Description

In today’s fast-evolving business environment, customer relationships are more

important than ever, and Customer Relationship Management—An AI-driven Approach

provides the essential roadmap for navigating this dynamic landscape. This

comprehensive guide bridges traditional CRM methods with AI technologies, showing

how AI technologies like machine learning, predictive analytics, and automation can

transform customer engagement and streamline operations. Through detailed

discussions on CRM fundamentals, the role of AI in driving marketing, sales, and

customer service, and the importance of effective data management, this book offers

practical insights backed by real-world examples and case studies. Special emphasis is

given to the Indian market, exploring how businesses are leveraging AI to meet local

challenges. This is an invaluable resource for professionals and academics looking to

understand and apply AI-driven CRM strategies to stay ahead in today’s competitive

market.