Description
In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students understand how course content applies to the business world.
Maintaining a central theme of credibility, the author emphasizes why credibility is essential to effective communication. This book provides a contemporary yet traditional view of the field, helping students master core communication principles while staying updated with cultural and technological changes in the business world.
It aims to transform learners into leaders for a networked world. The content aligns with best practices in diversity and inclusion, including a dedicated chapter on the topic.
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