Built, Not Born

Key Selling Points..
Tom Golisano is committed to making this book a bestseller and is willing toinvest personal resources and connections to make it happen.
He has already received enthusiastic interest from the US Chambers ofCommerce to promote the book to their three million members and arecommitted to a bestseller campaign, where they will drive sales of at least20,000 copies.
He has retained the services of Ken Gillett at Target Marketing to launch asophisticated digital marketing and social media campaign around the book and
get Tom promoted on the top media outlets, blogs, websites, and podcasts.

Built, not born is for current or aspiring business owners who feel nervous about the risks of entrepreneurship. Tom golisano, self-made billionaire and founder of paychex, believes starting a business isn’t as risky as you might think and provides no-nonsense, often humorous advice on how to succeed in all phases of business ownership. Starting a business can often feel like performing a high-wire Act for the first time, without a safety NET. After taking that first brave step, the early phases of business ownership can still feel fraught with risk; every decision seems to have the power to sink your entrepreneurial dreams. Tom golisano understands the fears, risks, and challenges small-business owners face every day-he’ss lived it. He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies. In built, not born, golisano shows readers that starting a new business is, in many ways, far less risky than more traditional career paths, especially in our current age of disruption. Golisano shares the knowledge and wisdom he wishes he’d had when he started paychex over thirty years ago, with just $3, 000 from the Sale of a small business he launched from the basement of his home, and a much-abused credit card. Today, paychex has a market value of $28 billion. In his trademark direct and often humorous style, golisano provides no-nonsense advice across all phases of business ownership, including: strategy. How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom negotiation. Why the power of the pregnant pause can be your best weapon when negotiating and when interviewing potential employees practical. Why a prenuptial or even a postnuptial agreement is critical to your business getting funded. What potential buyers and funding sources look for, and the best way to present your business plan growth and leadership. The key growth and leadership strategies that have helped paychex sustain its incredible level of growth and profitability.