Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups

Chapter 1: Building the OfferChapter 2: Beyond ServicesChapter 3: Hiring and Human ResourcesChapter 4: Accounting 101Chapter 5: Buying Software to Automate the BusinessChapter 6: Making Friends: Developing PartnershipsChapter 7: Engaging in Free and in Guerilla MarketingChapter 8: Using Public RelationsChapter 9: AdvertisingChapter 10: The Art of SellingChapter 11: Diversifying Your PortfolioChapter 12: When to Stop GrowingChapter 13: Selling the CompanyChapter 14: The Part Time OwnerChapter 15: Buying a CompaniesChapter 16: Running a Consulting Practice Inside a Larger CompanyAppendix A: Getting into A RythmAppendix B: Common Apple TermsAppendix C: Sample Managed Services AgreementAppendix D: Using Trendlines in ExcelAppendix E: Common Job TitlesAppendix F: Device ScorecardAppendix G: Additional Reading