Behind Every Click

Description

Technology has changed the way people shop, communicate, and do business. Today, online shopping, digital payments, mobile applications, and digital marketing have become a part of our daily lives. Understanding e-commerce and digital business is now important for students, professionals, and entrepreneurs.

This book explains the concepts of e-commerce and digital marketing in a simple and practical way. It covers topics such as e-commerce models, digital payment systems, mobile commerce, electronic data interchange (EDI), customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, digital marketing, e-governance, cybersecurity, and the latest trends in digital business. Each chapter includes easy explanations, real-life examples, diagrams, case studies, solved questions, MCQs, and revision points to make learning easier.