Description
Technology has changed the way people shop, communicate, and do business. Today, online shopping, digital payments, mobile applications, and digital marketing have become a part of our daily lives. Understanding e-commerce and digital business is now important for students, professionals, and entrepreneurs.
This book explains the concepts of e-commerce and digital marketing in a simple and practical way. It covers topics such as e-commerce models, digital payment systems, mobile commerce, electronic data interchange (EDI), customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, digital marketing, e-governance, cybersecurity, and the latest trends in digital business. Each chapter includes easy explanations, real-life examples, diagrams, case studies, solved questions, MCQs, and revision points to make learning easier.
By the end of this book, readers will have a clear understanding of how digital businesses work and how modern e-commerce technologies are used in the real-world. The knowledge gained will help them in their studies, competitive examinations, and future careers.
What you will learn
● Learn various e-commerce business models with practical examples.
● Explore digital payments, mobile commerce, and online banking.
● Understand CRM, ERP, and EDI systems.
● Study cybersecurity, privacy, and secure online business practices.
● Analyze real-world case studies and current industry trends.
● Practice examination-oriented MCQs and descriptive questions.
● Build strong concepts for academic and professional success.
Who this book is for
This book is designed for undergraduate and postgraduate students studying commerce, management, computer applications, information technology, and business administration. It is equally useful for teachers, competitive examination aspirants, entrepreneurs, business professionals, and anyone interested in understanding modern digital business and e-commerce technologies.
Table of Contents
1. Introduction to E-Commerce
2. E-Business and Electronic Data Exchange
3. Website Design and Development
4. Introduction to Digital Marketing
5. Activities of Digital Marketing
6. Designing Using CANVA
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