Already a popular and well accepted text in the market for the subject, This edition of Bob marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated and covers the entire gamut of Bob marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. salient features: 1) New chapters on managing services for business markets, and technology-enabled B2B marketing 2) New sections on marketing relations vis-à-vis relationship marketing, 3Ps of branding, marketing of Bob solutions, fly-wheel marketing, fighter brands, Green logistics etc. 3) New 13 Latest cases, making a total of 58 4) exhaustive and updated pedagogy 5) rich pool of instructor resources.
B2B Marketing: Text and Cases
₹875.00 Original price was: ₹875.00.₹700.00Current price is: ₹700.00.
SKU: 9789390185597
Categories: Best Sellers, New Arrivals
Weight | 0.5 kg |
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Dimensions | 11 × 11 × 11 cm |
Shipping Time | 1-2WEEKS |
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