Wiley
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Customer Relationship Management: An AI-driven Approach
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Advertising For Dummies, 2ed
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Managing Marketing: A Concise Approach
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Managing Marketing: An Applied Approach
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Essentials of Managing Marketing
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Research Methods of Business 8ed: A Skill-Building Approach, An Indian Adaptation
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Customer Experience for Dummies
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Marketing Management: An Indian Perspective, 2ed
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The Impact of E-Marketing on E-Buyer Behaviour
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Store Operations
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The Future of Purpose – Driven Branding: Signature Programs that Impact & Inspire Both Business and Society (Indian Edition with Case Studies)
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Marketing Research
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