Description

Social Media Marketing is a future-oriented textbook that treats social media as a discipline shaped by attention economics, platform power, and organizational constraints. Moving beyond tactical tips, it guides readers from foundational concepts to advanced themes like Generative AI, Dark Social, and Algorithmic Visibility. Structured to reflect how managerial decisions are actually made, the book integrates decision frameworks and real-life cases to bridge the gap between conceptual abstractness and real-world complexity. It provides a dedicated focus on specialized contexts, including nonprofits, small businesses, and the Indian-specific WhatsApp ecosystem.

This product is designed for MBA and postgraduate management students, undergraduates, and practitioners seeking strategic clarity. It prepares the next generation of marketers to navigate uncertainty, fragmentation, and ethical challenges of a constantly evolving social media environment.