Description

Marketing 8e has been designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision to date, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and psychological influences on consumer behaviour.

Written in an engaging, highly visual format with up-to-date examples, this edition is designed for today’s mobile and modern learners.