Description

This book on “Data Visualization using Power BI and Tableau” enables organizations and individuals to create a data-driven culture with Business Intelligence for everyone. The book is designed to introduce best practices in data visualization and data analysis—from getting started with Power BI and Tableau and connecting to different data sources, to using built-in tools to build data models and produce interactive visualizations. This book will walk through everything from setting up to preparing the students for creating effective and intelligent visualizations.

The book is designed for courses at undergraduate and graduate level programmes. The topics in each chapter are explained using examples drawn from various functional areas like marketing, accounting, finance, operations, supply chain, and human resource management. The intention is that this book will be relevant for students from varied academic domains including business management. This book covers two most powerful tools “Power BI” and “Tableau” to understand Data Visualization and Business Intelligence.

Salient Features ⭐

🔹 Dual-Tool Coverage: Unlike single-tool books, it teaches both Power BI and Tableau, giving readers broader, transferable skills.
🔄 End-to-End Learning Approach: Covers the complete journey—data preparation, modeling, visualization, analysis, and storytelling.
📊 Strong Data Modeling Foundation: Includes dedicated coverage of data modeling concepts for scalable and efficient analytical solutions.
🤖 AI-Driven Analytics & Storytelling: Integrates modern topics like AI-powered insights and data storytelling.
💼 Practical, Real-World Focus: Features exercises and case studies that bridge theory with real business applications.

Web Supplements 🌐

Instructor Resources: A wealth of information is available online through McGraw-Hill’s Connect. In the Connect Instructor Library, the following supplementary materials are available specifically created for this text. These can be accessed at https://connect.mheducation dot com