Description

This book has two main purposes: to share the six digital-first realizations and to provide a playbook that will enable leaders to unlock value from the transformation journey. These realizations are written in a business fable format for two reasons. The first is to make the content as close to real-world experiences so everyone can absorb the nuances of transformation. It tells the story of Neo Ray, a Chief Digital Officer who takes on the challenge of putting Fitness First Inc. on a digital-first trajectory in one year.