Description

About the Book:

This edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world applications enriched with examples like Snapshots, Closeups, and PicProfiles, making new material accessible and relevant for students and professionals alike.
The Special Indian Edition supplements the global framework with localized datasets, cases, and topics tailored to India’s diverse business environment. With industry-specific examples from FMCG, e-commerce, renewable energy, and more, it bridges theory and practice, preparing readers for internships, dissertations, and real-world challenges in management and research.

Key Features:

1. Experiential Learning Approach. Chapters conclude with at least one end-to-end Indian case study with real or simulated datasets (Excel/SPSS formats), encouraging students to apply analytical methods such as exploratory factor analysis (EFA), regression, correlation, and hypothesis testing using practical tools.
2. Visual learners need pictures, diagrams, and graphs to clarify and reinforce the concept: 31 fully integrated research processes exhibits link concepts within stand-alone chapters.
3. Snapshots, CloseUps, and PicProfiles capture how research is being conducted in a variety of different industries
4. Multipurpose Discussion Questions. These serve as review for students, as testing exercises, or as options for lively class discussions, as many are pulled from the headlines reflecting real business situations.
5. Each stage of the research process- problem identification, design, sampling, data collection, and analysis has been enriched with India-centric examples and datasets.