Description

Overview:

This popular and widely accepted text offers a comprehensive and practical exploration of sales and distribution management concepts, strategies, and applications. It is designed for students, instructors, and industry professionals. The book bridges the gap between theory and practice, addressing evolving industry trends, emerging technologies, and real-world challenges. With its balanced focus on foundational principles and advanced practices, the book equips readers to navigate the dynamic landscape of Sales and Distribution Management (SDM) effectively.

Key Features:

– Dedicated chapter on ‘Leveraging Technology for Sales and Distribution Management’ covering key applications of technologies used in Sales and Distribution Management.
– Balanced coverage of theory and real-world applications
– 34 chapter-end cases. In addition, there are 10 integrated cases, which include topics from several chapters.
– Excellent pedagogy, having learning objectives, opening vignettes, chapter summaries, key terms and glossary, etc.