Description
OVERVIEW
One of the world’s fastest growing Internet companies, Alibaba and its founder Jack
Ma have inspired a generation of young Chinese—not just as a road map to riches,
but as a lesson in entrepreneurial individualism. This illuminating guide takes readers
inside this global giant of e-commerce and shows entrepreneurs how to build their
own businesses from a grassroots vision to a world-class operation.
Using Alibaba’s incredible success as a case study, the book identifies the driving
forces behind job growth, innovation, and sustainability in the Digital Age. It shows
small business owners how to unleash their entrepreneurial spirit, realize their
grassroots ambitions, and use technology-driven platforms to grow their companies
across multiple markets. The Alibaba Way offers a proven way to survive and thrive.
KEY FEATURES
• The first book-length case study of the Alibaba phenomenon
• Alibaba is receiving incredible positive coverage in the media—its IPO is likely to
be the largest in the US and one of the largest in the world
• Dr. Lowry is an expert in Chinese economics with experience in American
markets
Reviews
There are no reviews yet